Keeping Customers is as Easy as ABC

With today’s stiff business competition, keeping customers should be one of the top priorities. How to do this can be summarized in three simple ways.
First, let your customers know that they are being listened to and cared for by double checking the item they have asked for. Making sure that it is in good before it is handed over to them catches their sympathy.

Second, do not just do what the customers expect – exceed it! Surely they will return to do business with you for that.

Third, when customers seem to have some problems about their transaction, try to offer different courses of action or alternatives. Keeping customers would not be a problem if they know that you are trying your best to help them.

SELL yourself.

There’s an old marketing tip which every aspiring Marketing person should know: Facts tell but stories sell.

On a job interview, you are actually selling yourself. If possible, answer questions with a short story that gives specific examples of your past experiences. Make it brief and but make your point. Most questions will ask about your past, but remember it’s what you can do for THEM that are important for them to hear from you. Nowadays, the job market is full of qualified candidates for any opening; anything you do that will make you stand out and be remembered will greatly increase your chances of getting hired.

Dealing with Rejection

One of the biggest fears a lot of people face is the fear of rejection. In a marketing job, rejection is inevitable. It is as natural as breathing. For a certain idea, product or service, only a few people will be interested, only a few will buy it. It is a matter of exposing your idea, product or service to more potential consumers. Most likely, one out of five people you talk to will find value in what you are offering. Being aware of this reality helps a marketer deal with rejection.

So the next time you hear �No�, all you have to do is say, �Ok. Next!�

First Impressions

by Andrea 

There are three major things to do when entering the interview room and first meeting a human resources person:

Present yourself by visibly stating your name.

• Make undeviating eye contact with the interviewer.
• Give a rigid handshake. A trick to avoid getting sweaty palms is to bring a tissue in your pocket to dry your hand right before the handshake.

Before moving on, there are inherent signs interviewers are trained to look out for during an interview session. Interviewers are usually trained observers of the slightest details, which can say more than what is truly said by the applicant.

Posture

Who you really are and the image you project may not always be the same. In marketing, the client�s impression of you is critical in making a sale or closing a deal. You may have the best lines, but if your confidence is low, it will show in your body language, and the client can tell. The secret is keeping your posture on all occasions, especially when you are being rejected. Arguing shows insecurity. Staying calm and collected demonstrates confidence � in yourself and in your product.

You may not always make a sale or close a deal, but you can always keep the door of possibilities open by giving a good impression.

Focus on Customers

Companies today are customer oriented, with their activities and products focusing on consumer demands. They try to identify market changes and the new products approach. Consumer wants are the basis of marketing strategy decisions and no strategy is given the go if it hasn�t passed consumer research.

Every aspect of a product to be offered is driven by consumer acceptance. They feel that there is no point in doing research and marketing a product that people will not buy. There are instances that products that were results of technological breakthroughs did not take off because the public didn�t like them.

Getting Your Marketing Motivation Back

Marketing professionals find out that the hardest part of marketing is not figuring out what to do, but actually doing it. Marketing yourself makes you face the question of how you see yourself and this could stop you from pursuing what you�ve set out to do. Try to break through this by recreating your vision, remembering why you were there initially.

Try to face your fear, identify what you�re afraid of. Or try acting out the role of someone you admire, their qualities could rub off on you making you feel confident. Next time you feel your marketing is stuck try one these methods and they can get you back into action.

Market Coverage Strategies

Marketing managers use three basic market coverage strategies: undifferentiated, differentiated, and concentrated.

An undifferentiated strategy focuses on the common needs of consumers rather than their different needs. Products are designed to appeal to the largest number of potential buyers.

A differentiated strategy decides to divide and target several market segments, a different marketing plan for each segment to maximize sales and increase profits.

Coverage strategy, the concentrated marketing strategy, gears to serve a large share of one or very few markets, and is best for firms with limited resources. This allows firms to gain stronger position in the segments it targets because of the greater emphasis on these targeted segments.

Marketing Questions

When we accept a marketing job interview, the first thing that entered our mind are the exceptional questions. We are preparing so much that we neglect the ordinary questions most of the time.

1) Do you have a marketing background?
2) If you have one, what kind of marketing activities you made?
3) Are you willing to work over time or long hours?
4) How do you plan for a marketing concept?

Oftentimes, we find it hard to answer these inquiries. To facilitate in replying, we must be sure with the kind of project that we handled in the past or present. This will enable us to respond with authority and not be misled.

Say Thank You Twice

by Andrea

Even if you might get to the bottom of your employer’s problems by conveying the skills to your place of work, the employer is granting you a probability to receive a paycheck so be convinced to let the employer know you are grateful for his or her time. At the time you first step in the door, you can utter, “Thank you for your time to meet with me. I’m very engrossed and fascinated in learning about this occupation”.  And when it’s about time to leave, you can say another bit of thanks such as “Thank you for this privilege chance to discover more about the job. I hope I could receive news from you soon”.