Market Research

A company’s level of understanding of its target market will determine its marketing strategy. Thorough market research is done through surveys and experiments. Among the obvious factors to consider are the target market’s age group, culture and social class. This will determine whether advertising should be in print media, billboards, through radio or TV commercials. The finer details to be considered in determining the content of an ad are more focused on the psychology of how consumers think, feel, analyze and choose when given an option, how consumers are influenced by the environment, the consumer’s level of understanding, and what motivates and tickles the consumer’s interest.

Know more about market research in The Psychology of Marketing.