SIVA

The SIVA system is a formal approach to the customer oriented marketing. This model focuses on the customer and how they view the operation. The four elements that comprise it are:

Solution – how does the solution meet the customer’s needs/problem;

Information – is the customer aware of the solution and do they know enough about it to make them decide to buy;

Value – does the customer know the value of the transaction, what the cost is, the benefits, and what is the reward they can get if they decide to avail;

Access – where can the customer get the solution and is it readily available.