Tell the truth. Sometimes it’s very tempting to alter the truth a little bit during an interview. As an example, you were asked why you left your former company and the truth of the matter is you were fired but you are being tempted to say that you quit because it feels lighter to say it that way. But the risk of being discovered as a liar is too vulnerable than having the benefit of getting the job because you hid the truth. Again, there is an old saying that “Honesty is the best policy” and it still works I dare say.

With today’s stiff business competition, keeping customers should be one of the top priorities. How to do this can be summarized in three simple ways.
First, let your customers know that they are being listened to and cared for by double checking the item they have asked for. Making sure that it is in good before it is handed over to them catches their sympathy.

Second, do not just do what the customers expect – exceed it! Surely they will return to do business with you for that.

Third, when customers seem to have some problems about their transaction, try to offer different courses of action or alternatives. Keeping customers would not be a problem if they know that you are trying your best to help them.

There’s an old marketing tip which every aspiring Marketing person should know: Facts tell but stories sell.

On a job interview, you are actually selling yourself. If possible, answer questions with a short story that gives specific examples of your past experiences. Make it brief and but make your point. Most questions will ask about your past, but remember it’s what you can do for THEM that are important for them to hear from you. Nowadays, the job market is full of qualified candidates for any opening; anything you do that will make you stand out and be remembered will greatly increase your chances of getting hired.

So the next time you hear �No�, all you have to do is say, �Ok. Next!�

by Andrea 

There are three major things to do when entering the interview room and first meeting a human resources person:

Present yourself by visibly stating your name.

• Make undeviating eye contact with the interviewer.
• Give a rigid handshake. A trick to avoid getting sweaty palms is to bring a tissue in your pocket to dry your hand right before the handshake.

Before moving on, there are inherent signs interviewers are trained to look out for during an interview session. Interviewers are usually trained observers of the slightest details, which can say more than what is truly said by the applicant.

Who you really are and the image you project may not always be the same. In marketing, the client�s impression of you is critical in making a sale or closing a deal. You may have the best lines, but if your confidence is low, it will show in your body language, and the client can tell. The secret is keeping your posture on all occasions, especially when you are being rejected. Arguing shows insecurity. Staying calm and collected demonstrates confidence � in yourself and in your product.

You may not always make a sale or close a deal, but you can always keep the door of possibilities open by giving a good impression.

Every aspect of a product to be offered is driven by consumer acceptance. They feel that there is no point in doing research and marketing a product that people will not buy. There are instances that products that were results of technological breakthroughs did not take off because the public didn�t like them.

Try to face your fear, identify what you�re afraid of. Or try acting out the role of someone you admire, their qualities could rub off on you making you feel confident. Next time you feel your marketing is stuck try one these methods and they can get you back into action.

Marketing managers use three basic market coverage strategies: undifferentiated, differentiated, and concentrated.

An undifferentiated strategy focuses on the common needs of consumers rather than their different needs. Products are designed to appeal to the largest number of potential buyers.

A differentiated strategy decides to divide and target several market segments, a different marketing plan for each segment to maximize sales and increase profits.

Coverage strategy, the concentrated marketing strategy, gears to serve a large share of one or very few markets, and is best for firms with limited resources. This allows firms to gain stronger position in the segments it targets because of the greater emphasis on these targeted segments.

1) Do you have a marketing background?
2) If you have one, what kind of marketing activities you made?
3) Are you willing to work over time or long hours?
4) How do you plan for a marketing concept?

Oftentimes, we find it hard to answer these inquiries. To facilitate in replying, we must be sure with the kind of project that we handled in the past or present. This will enable us to respond with authority and not be misled.