Market Research
A company’s level of understanding of its target market will determine its marketing strategy. Thorough market research is done through surveys and experiments. Among the obvious factors to consider are the target market’s age group, culture and social class. This will determine whether advertising should be in print media, billboards, through radio or TV commercials. The finer details to be considered in determining the content of an ad are more focused on the psychology of how consumers think, feel, analyze and choose when given an option, how consumers are influenced by the environment, the consumer’s level of understanding, and what motivates and tickles the consumer’s interest.
Know more about market research in The Psychology of Marketing.
Seven Ps of Services Marketing
The seven Ps of the services marketing includes:
product, pricing, promotion, placement, people, process, and physical evidence.
The first four elements are often referred to as the marketing mix. A marketer can use these to design a marketing plan. The four Ps model is useful when marketing low value consumer products. They serve as a framework within which a marketing activity can be used as well as offer a workable guide to the major categories of marketing activity.
The additional three Ps is called the extended marketing mix which reflects a consumer-centered perspective, as it must account for the unique nature of services.
The 8-Step Preparation (Step 8)
By Ai
8. Be grateful. Think of the time they allotted for you to see if you are an effective prospective employee, they surely have busy schedules. After the interview, ask for the interviewer’s or the employer’s business cards or calling cards. Send thank you notes without any delay. Even if you were hired or not, send them your gratitude anyways. Keep them noted by saying how much interest you had with the position you applied for. With this act of gratitude, you will surely stand out from the crowd of applicants. If given the chance, when you try to apply again, that simple thank you note just might help.
The 8-Step Preparation (Step 7)
By Ai
7. Imagine yourself as a product, and you want to have many consumers interested in you. You should think this way when you are in an interview. Think yourself as a product, sell yourself to the company. Like any product, tell the interviewer or the employer your positive traits. (Always remember to be true to yourself, don’t lie!) Tell them about your projects you did in your last job and how it made a change or improved the system. Avoid giving out cliché or indistinguishable answers to the questions. You will end up confusing you and the interviewer.
The 8-Step Preparation (Step 6)
By Ai
6. Who said you can not interview the interviewer? Of course you can. You are free to ask questions about the job you are taking, details you are not sure or you have not been told of. You can even prepare those questions even before the scheduled interview itself. Just limit your inquiries; just make sure the questions have a point or are actually leading to somewhere. Asking questions will make sure if you are fit for the job and the job is fit for you. They say information is power, so take that power and make good use of it.
The 8-Step Preparation (Step 5)
By Ai
5. On a separate sheet of paper, place there your professional preferences. Other information and data, old or new, may still come in handy so it is an option to bring them along. Make sure former addresses and phone numbers can be found there. As well as address and contact details of former employers, your driver’s license, accountable like your past salaries, grade point average (GPA), your university or college address, contact details and personal references. This information is usually found on resumes already, but some just forget them or they are incomplete. You may never know when your interviewer or employer asks for them.
The 8-Step Preparation (Step 4)
By Ai
4. Speaking of experience, you must have some written output or presentations still remaining in your file cabinets or laptops? Bring them to your interviews, show your works to them. These will serve as proof you can do tasks this job. Compile them and put them into a portfolio. Review them first, and then choose your best works. (Inscription samples, business strategies, collateral equipments, research projects, and the like.) Again, this will be a “plus points†to consider. This might look like real work experience since there will be hard copies to present. It never hurts to be prepared.
The 8-Step Preparation (Step 3)
By Ai
3. Having some kind of work experience is a “plus points†when they see that in your resume. A company who has two applicants, one with experience and then the other without any, they will most consider the one with experience. Companies will hire applicants who they will not invest too much for trainings. They want employees that will need not too much of the sort and bring the company forward. That is why some companies would require work experience. If you don’t have any experience, maybe projects you got involved in or volunteer work instead.
The 8-Step Preparation (Step 2)
By Ai
2. When they said, you got to dress to impress, they were not kidding. Surely make an impression on your first meeting, the interview. This is the important part of the hiring process, so if you want some consideration, put on outfits to show you are serious about getting this position.
Find the perfect business attire, shoes and accessories. It should look like you mean business here and yet you are comfortable wearing it. Hair should be cleans and styled, same goes for the nails. It should be clean but if you should wear a nail polish its advisable not to apply outland-ish or trendy colors.
The 8-Step Preparation (Step 1)
By Ai
1. Research about the company where you have a scheduled interview. Study company facts; use the internet to explore more about the company. It may have an internet website so there’s no excuse for you not to be aware about what is going on in the company.
Get a piece of paper or index card, write down tricks on how to answer several questions you might have difficulty in answering. It may be about contenders, profits, their products, if they were in the news (good or bad press), maybe even an annual report. Create an organizational chart too, so that it will be clear to you the company’s management structure.